Steve brings more than 30 years of experience in artistic design and entertainment production and management, lending his artistry and talent to scores of exhibits, events and attractions in theme parks, museums and malls around the world.
Steve co-founded Marketing Matters and its “sister” – customer-activation company The WOW! Agency – to provide a full spectrum of traditional marketing and customer engagement programs that are second to none.
Steve leverages an Emmy Award-winning network of designers, producers and project managers to combine imaginative entertainment concepts with cutting-edge technologies to create visually exciting events and customer engagement programs for his clients.
Mike Casey has built a 23-year career pursuing a fairly simple premise: creating, protecting and enhancing the brand for his clients.
Prior to co-founding Marketing Matters in 2010, Mike held leadership positions in top Atlanta agencies, including Cohn & Wolfe, GCI and 360thinc!, and supported many of Atlanta’s top brands including Coca-Cola and Chick-fil-A.
Mike’s wide variety of clients and experiences has provided him with a strong background in the areas of media relations, web content development, product publicity, promotions, brand development, special event planning and execution, community relations, crisis communications, employee communications, and sports marketing.
Experience has shown us that the key to a successful marketing-communications program is making what matters work.
Marketing Matters combines full-service capabilities and a services-as-needed approach to provide tailored marketing solutions for our clients.
Our core capabilities – including strategic marketing-communications planning; Digital Media - entertainment & event publicity; brand development; public relations; advertising strategy; promotions and interactive/social media – are augmented through long-standing relationships with a host of accomplished designers, fabricators, programmers, advertising creative directors and ad buyers.
Our business philosophy is simple, but proven successful time and time again:
1. Listen to clients first
2. Assess what constitutes business success for them
3. Determine the best marketing program to effectively achieve mutually-agreed-upon business goals.
From there, we incorporate healthy portions of originality, creativity and fun to generate engaging and meaningful marketing programs and solutions.
Our Collaboration Network – We don’t pretend to be a big agency with hundreds of employees. In fact, we can all fit in a comfortably sized conference room – or a comfortably sized sedan, for that matter. We enjoy rolling up our sleeves and doing the very work we propose for our clients, versus passing the work down to junior staffers. We can’t – we don’t have any!
What we offer is a team approach where we fit your exact needs with the people who can best accomplish them. We have established time-tested relationships with accomplished designers, programmers, copywriters, advertising creative directors and ad buyers enabling us to pull in the exact specialty you need, when you need it.